Morning Fresh Lemon Dishwashing Liquid

Morning Fresh is a leading brand of dishwashing liquid that has established a significant presence in several international markets, particularly Australia, Nigeria, and Kenya. The brand was first introduced to the Australian market in 1980, where it has grown to become the country's top-selling dishwashing detergent. Known for its concentrated formula and 'one squirt' effectiveness, it is widely recognized by its signature clear or white bottles and various citrus scents.

The brand is owned by PZ Cussons, a major British consumer goods company headquartered in Manchester, England. While Morning Fresh is marketed as 'Australia's #1' and manufactured locally in Australia for that market (through PZ Cussons Australia), it is also heavily manufactured in other regions to serve local demands. For instance, PZ Cussons Nigeria plc produces the brand for the West African market, where it has maintained a dominant market share since its launch there in 1992. Ownership of the brand remains with the PZ Cussons group, which oversees its global distribution across the Asia-Pacific, European, and African continents.