Astonish Toilet Fresh Eucalyptus

Astonish is a prominent British household cleaning brand with a history dating back to 1971. Founded by Alan Moss in West Yorkshire, the brand began as a door-to-door sales operation for specialized oven and cookware cleaners. It later rebranded from 'Klin' to 'Astonish' following a marketing collaboration in New York, which helped the brand transition into mainstream retail.

Astonish products are primarily manufactured at the company's purpose-built facility in Bradford, West Yorkshire. The brand is well-regarded for being a pioneer in ethical cleaning, as it was the first UK-manufactured household brand to receive certifications from both Cruelty-Free International and The Vegan Society.

Today, the brand remains a family-owned and operated business, led by the second generation under CEO Howard Moss. Despite its significant growth into a multi-million pound global brand, it maintains its status as an independent entity under the family-controlled London Oil Refining Company, resisting the trend of acquisition by major multinational conglomerates.