Sure Men Active Dry Anti-Perspirant

Sure is a leading brand of anti-perspirants and deodorants, specifically known as the UK's number one brand in this category. The 'Active Dry' variant for men is part of their performance range, often featuring 'MotionSense' technology that releases fragrance in response to body movement.

The brand has a complex international history. While it is marketed as 'Sure' in the United Kingdom, Ireland, and India, it is essentially the same product range known globally as 'Rexona'. The brand was originally created in Australia in 1908 by Alice Sheffer, a physician and wife of the founder of the Sheldon Drug Company. It was acquired in the 1930s by Lever Brothers, which eventually merged to become Unilever.

Today, the brand is owned by the British multinational consumer goods company Unilever. While Rexona/Sure products are manufactured in several locations worldwide including Australia and the Philippines, the specific aerosol cans for the UK market, such as the one pictured, are primarily manufactured in the United Kingdom to serve the local consumer base.