Sunsilk Bye Bye Crespo shampoo

Sunsilk is a globally recognized hair care brand with a history dating back to 1954 when it was first launched in the United Kingdom by the company Elida Gibbs. Since its inception, the brand has expanded its presence to over 60 countries, particularly dominating markets in Asia, Latin America, and the Middle East. The 'Bye Bye Crespo' variant (known as 'Bye Bye Frizz' in other regions) is specifically formulated with almond oil, keratin, and biotin to address damaged and frizzy hair.

While the brand originated in Britain, its manufacturing is decentralized to meet global demand. Sunsilk products are produced in various regional hubs including Thailand, Indonesia, Italy, and Brazil, depending on the local market they serve. Since 1986, the brand has been under the ownership of Unilever, a British multinational consumer goods giant headquartered in London. As of 2026, Unilever continues to lead the brand through digital-first marketing strategies and scientific innovation, maintaining its position as one of the world's top-selling hair care lines.