facelle diskret Pants super

Facelle is a well-known private label brand belonging to the German drugstore giant Rossmann. Originally introduced in 1997, the brand was established to provide affordable and reliable hygiene solutions, ranging from feminine care to specialized incontinence products like the 'diskret' pants shown in the image.

While the brand is rooted in Germany, manufacturing for specific products like these absorbent pants is often outsourced to specialized European partners. In this case, the product is manufactured by Drylock Technologies s.r.o. in Hrádek nad Nisou, Czech Republic. This collaboration allows Rossmann to leverage advanced absorbent technologies while maintaining competitive pricing for its private label portfolio.

The ultimate ownership of the brand rests with Dirk Rossmann GmbH. The company remains a family-controlled business, with the Rossmann family holding a 60% majority stake. The remaining 40% is owned by the Hong Kong-based A.S. Watson Group, a subsidiary of CK Hutchison Holdings. This ownership structure supports Rossmann's extensive retail network across Europe and its ability to distribute Facelle products internationally.