Maynards Bassetts Liquorice Allsorts

Maynards Bassetts Liquorice Allsorts is an iconic British confectionery brand with a history dating back to the late 19th century. The product famously originated in 1899 when Charlie Thompson, a sales representative for Bassetts, accidentally dropped a tray of samples, creating a mix of different shapes and colors that customers loved.

The Maynards and Bassetts brands were historical rivals in the UK candy market until they were merged into a single brand identity. Today, the product is primarily manufactured in the United Kingdom, specifically at the historic Hillsborough factory in Sheffield. The brand is currently owned by Mondelēz International, a global snack food giant that acquired the brand via its purchase of Cadbury. Mondelēz continues to distribute these classic sweets globally, maintaining their status as a staple of British confectionery culture.