Whiskas cat biscuits

Whiskas is one of the world's most recognized cat food brands, with a history dating back to 1936. Originally founded as the Stirling Packing Company in Los Angeles, California, it marketed its products under the name 'Kal Kan.' In 1958, the brand expanded to the United Kingdom and Europe, where the 'Whiskas' name was first introduced to sound more feline-friendly and appealing to consumers.

The brand was acquired by Mars, Inc. in 1968, marking its entry into the massive global portfolio of Mars Petcare. By 1989, to create a unified global identity, the American 'Kal Kan' brand was officially renamed Whiskas. Today, Whiskas cat biscuits (dry food) are manufactured in various facilities globally to meet local market demands; for instance, products sold in the United States are typically produced in Virginia, while those in the UK and Australia are manufactured in their respective regions to local standards.

As of 2026, Whiskas remains a flagship brand of Mars, Incorporated, a family-owned multinational giant. The brand's development is supported by the Waltham Petcare Science Institute, which provides scientific research to optimize the nutritional profile of their feline diets.