EP Collection clothing

EP Collection is a private label brand primarily associated with Europris, Norway's largest discount variety retailer. The brand offers a wide range of affordable apparel for men, women, and children. While the brand is managed by the Norwegian retail giant, the manufacturing is outsourced to various global hubs common in the textile industry, such as China, India, and Vietnam, depending on the specific garment type.

Europris was founded in 1992 in Stavanger, Norway, and has grown significantly through a focus on 'partivarer' (value-for-money bulk goods) and high-margin private labels. The EP Collection caters to the budget-conscious consumer looking for functional everyday wear. As of 2024, Europris has expanded its Nordic presence by acquiring the Swedish retailer ÖoB, further consolidating its position as a major player in the regional discount retail market.