North Bend jacket

The image features the distinctive logo of North Bend, a Swedish sportswear brand. The logo is characterized by a stylized lowercase 'n' inside a rectangular white border, often embroidered on the sleeves or chest of their outdoor and athletic apparel.

Founded in Lapland, Sweden, in 1987, North Bend was born from a passion for functional clothing designed to withstand harsh northern environments. The brand focuses on active lifestyle gear, including skiing, running, and hiking apparel. Over the years, North Bend has established itself as a reliable provider of high-performance sportswear with a focus on Scandinavian design principles and technical materials like the 'W-PRO' weather protection system.

Today, the brand is owned by Sports Connection, a prominent Scandinavian sporting goods distributor. While the brand's creative and strategic roots remain in Sweden, the manufacturing of its products typically takes place in global textile hubs in Asia to ensure a balance of quality and accessibility.