Intesa Pour Homme Gel Doccia Shampoo

Intesa Pour Homme is a prominent Italian personal care brand specifically designed for men, launched in 1994 by the company Mirato S.p.A. The product shown, a 2-in-1 shower gel and shampoo with Ginseng, is a staple of their "rivitalizzante" (revitalizing) line, known for its distinct masculine fragrances and sport-oriented marketing.

The brand is owned and manufactured by Mirato S.p.A., an Italian giant in the beauty and personal care sector founded in the 1960s. Mirato maintains its production primarily in Italy, specifically at its plants in Landiona (Novara) and Campomorone (Genoa). As of 2026, the company remains under the control of the Ravanelli family, continuing its tradition as an independent Italian corporate entity that exports to over 60 countries worldwide.