SteelSeries Rival 3 wired gaming mouse

This product is a SteelSeries Rival 3 gaming mouse, characterized by its sleek black matte finish and the distinctive illuminated SteelSeries logo. Originally founded in Denmark in 2001 by Jacob Wolff-Petersen, the brand began as 'Soft Trading' (producing the iconic Icemat) before rebranding to SteelSeries in 2007. The company is a pioneer in the esports industry, known for developing high-performance gear in collaboration with professional gamers.

While the brand maintains its design and engineering roots in Copenhagen, Denmark, the actual manufacturing of its peripherals—including mice like the Rival 3—is primarily carried out in China to leverage large-scale electronics manufacturing hubs.

In terms of corporate ownership, SteelSeries underwent a significant change in 2021 when it was acquired by the Danish audio giant GN Store Nord (also known as the GN Group) for approximately $1.25 billion. As of 2026, SteelSeries operates as an independent business unit within the GN Group's portfolio, sitting alongside other notable audio brands like Jabra.