The Body Shop Edelweiss Daily Serum Concentrate

The Body Shop Edelweiss Daily Serum Concentrate is a high-performance facial serum designed to protect the skin from environmental stressors and enhance its natural resilience. Originally launched as part of the 'Drops of Youth' line, it was rebranded under the 'Edelweiss' name to emphasize its key ingredient—the resilient edelweiss plant, known for its high antioxidant properties. The product is marketed as a vegan formula enriched with natural-origin peptides and leontopodic acid.

Founded in 1976 by Anita Roddick in Brighton, England, The Body Shop became a global icon for ethical beauty and activism. The brand has seen several high-profile changes in ownership over the decades. It was acquired by L'Oréal in 2006, then sold to the Brazilian beauty giant Natura & Co in 2017. In late 2023, it was sold to the private equity firm Aurelius Group. Following a period of financial restructuring and administration in early 2024, the brand was rescued in September 2024 by Auréa Group, a consortium led by British businessman Mike Jatania.

Manufacturing for The Body Shop occurs in multiple locations globally. While the brand maintains a strong heritage in the United Kingdom, products are also manufactured in countries such as Thailand and France to serve international markets. The brand remains headquartered in the UK, where its new owners are focused on a turnaround strategy to restore its status as a leading ethical beauty retailer.