Rema 1000 Flødeboller

Rema 1000 Flødeboller are traditional Danish marshmallow treats coated in chocolate and often sprinkled with coconut. These specific treats are a private label product for the Rema 1000 discount supermarket chain, which originated in Norway in 1979 and expanded to Denmark in 1994.

The product is manufactured in Denmark by Elvirasminde A/S, located in Skanderborg. Elvirasminde is a historic confectionery company founded in 1866 and is currently one of the largest producers of flødeboller in Scandinavia, most famous for its own 'Samba' brand.

While the manufacturer is Elvirasminde, the Rema 1000 brand itself is owned by Reitan Retail, a major Nordic and Baltic retail conglomerate. Reitan Retail is part of the REITAN AS holding company, headquartered in Trondheim, Norway, and owned by the Reitan family. This creates a Nordic synergy where a Norwegian-owned retail chain sells Danish-made traditional delicacies through its extensive network of stores in Denmark.