Planted Straccetti Gusto Barbecue

Planted is a Swiss food technology company that specializes in high-quality plant-based meat alternatives. Founded in 2019 as a spin-off from ETH Zurich by Pascal Bieri, Lukas Böni, Christoph Jenny, and Eric Stirnemann, the brand focuses on creating products with short ingredient lists and no artificial additives. The 'Straccetti Gusto Barbecue' featured in the image is a plant-based pulled-style product made primarily from pea protein, fiber, and oil.

Ownership of the brand remains with the original startup company, Planted Foods AG, which is privately held and backed by various venture capital firms including L Catterton and Vorwerk Ventures. The brand is headquartered in Kemptthal, Switzerland, which also serves as its primary research and production hub.

Manufacturing takes place in the company's own facilities located in Kemptthal, Switzerland, and Memmingen, Germany. The company expanded its production to Germany to better serve the European market and reduce logistics-related environmental impacts, maintaining its commitment to sustainability as a certified B Corp.