Active Care Magnesium

Active Care is a well-established brand in the Nordic health and wellness market, specifically focused on vitamins and mineral supplements. The brand is designed to cater to various life stages, offering products like magnesium, iron, and vitamin complexes that support muscle function and reduce fatigue.

Originally a Swedish brand managed under the Cederroth portfolio, Active Care is now part of Orkla Care, a division of the Norwegian industrial conglomerate Orkla ASA. Orkla acquired Cederroth in 2015, integrating its health and personal care brands into its broader Orkla Health business.

Manufacturing for Active Care products is handled across Orkla's extensive network of production facilities in the Nordic region, including sites in Denmark and Norway. While the brand remains deeply rooted in Scandinavian health traditions, its products are distributed across the Nordics, Baltics, and Poland.