Picnic Tomatenpuree

Picnic Tomatenpuree is a double-concentrated tomato paste (tomatenmark) sold under the private label of Picnic, a Dutch online-only supermarket founded in 2015. The product is manufactured in Italy, the heart of high-quality tomato processing, ensuring an authentic and rich flavor profile essential for Mediterranean and European cuisines.

The branding and packaging design for this product were developed by the UK-based agency Big Fish (bigfish.co.uk), which is known for creating distinctive, clean, and modern aesthetics for consumer goods. As a private label product, the brand 'Picnic' is owned by Picnic B.V., a company headquartered in the Netherlands that has disrupted the traditional grocery model through its app-based delivery service and electric vehicle fleet. While the product is sourced from Italian producers, it is specifically curated for the Dutch market.