Sol & Mar Piri-Piri Hot Chilli Sauce

Sol & Mar is a specialized private-label brand created and owned by the German discount supermarket giant Lidl. The brand was specifically developed to market Iberian-themed food products, primarily inspired by Spanish and Portuguese culinary traditions, during thematic 'Iberian Weeks' across Lidl's European stores.

While the brand is of German corporate origin, the Piri-Piri Hot Chilli Sauce is typically manufactured in Portugal to maintain authentic flavor profiles associated with the region's traditional Bird's Eye chilli recipes. This strategic sourcing allows Lidl to provide regional specialties under a unified house brand that appeals to consumers looking for Mediterranean and Atlantic flavors.