Miracel Whip salad dressing

Miracel Whip is a popular salad cream and condiment, known for its sweet and tangy flavor profile that distinguishes it from traditional mayonnaise. In the German market, it is branded as 'Miracel Whip' rather than the North American 'Miracle Whip.' This specific product is manufactured in Germany, primarily at the production facility in Bad Fallingbostel.

The brand was originally invented in 1933 by Kraft Foods in the United States as a more affordable alternative to mayonnaise during the Great Depression. While the brand was managed by Mondelēz International for several years following the 2012 split of Kraft Foods, the rights to the brand in Europe reverted to The Kraft Heinz Company in late 2017. As of 2026, it remains part of the global Kraft Heinz portfolio.