Febreze Ambi Pur Fabric Refresher Mount Fuji Breeze

Febreze is a globally recognized brand of household odor eliminators, originally launched by Procter & Gamble (P&G) in 1998. The brand was famously developed after a P&G chemist discovered that hydroxypropyl beta-cyclodextrin (HPBCD), a molecule derived from corn cobs, could trap and eliminate odor molecules rather than just masking them with fragrance.

The product shown features dual branding with Ambi Pur, a brand P&G acquired from Sara Lee Corporation in 2010 to strengthen its global air care portfolio. While Febreze is the primary brand in English-speaking markets like the US and UK, it often incorporates the Ambi Pur name in various international markets, particularly in Europe and Asia, to leverage existing brand recognition.

Manufacturing of Febreze and Ambi Pur products occurs in multiple locations worldwide to serve regional markets. Major production facilities are located in the United States (such as in Cincinnati, Ohio) and various European sites to accommodate the diverse distribution network of Procter & Gamble.