LdB Essence of Gotland deodorant

LdB (Lait de Beauté) is a classic Swedish personal care brand founded in 1945 by the renowned celebrity hairdresser Knut Wulff. The brand's name, which translates to 'Beauty Milk,' was inspired by a recipe Wulff brought back from Paris. Since its inception, LdB has become a household name in Sweden, known for its lotions and deodorants.

Today, the brand is owned by Orkla Care AB, a subsidiary of the Norwegian industrial investment company Orkla ASA. Despite its international ownership, LdB maintains its strong Swedish heritage. The products, including the Essence of Gotland line, are manufactured in Falun, Sweden, continuing the brand's long-standing tradition of local production.