XRAY Energy drink

XRAY is a well-established energy drink brand originally developed in Denmark. It was created by Harboes Bryggeri A/S as a successor to their previous 'Hustler Energizer' product. The drink is designed to provide a classic energy boost with a fresh, slightly tart flavor profile and contains caffeine, taurine, and added vitamins.

Manufacturing primarily takes place at Harboe's main facilities in Skælskør, Denmark. However, the company also utilizes its broader European production network, including the Darguner Brauerei in Germany and facilities in the Baltic states, to serve its diverse export markets. The brand is widely distributed across Scandinavia, Europe, and has gained significant popularity in several African markets.

Harboes Bryggeri A/S remains the ultimate owner and manufacturer of XRAY Energy. Founded in 1883, Harboe is a prominent publicly-traded Danish brewery listed on the Nasdaq Copenhagen. It continues to be managed with significant involvement from the Harboe family, maintaining its heritage as a classic Danish beverage producer while expanding its reach to over 90 markets globally.