Vivident Fresh Blast Blue chewing gum

Vivident is a prominent chewing gum brand that traces its heritage back to Italy, where it was first launched by the Perfetti brothers. The brand became a cornerstone of the company's expansion into functional and sugar-free confectionery. Today, Vivident is manufactured at state-of-the-art facilities, with the primary 'chewing gum center of excellence' located in Lainate, Italy. However, due to the global scale of the owner's operations, production also occurs in other international hubs to serve various markets.

The brand is owned by Perfetti Van Melle, a major Italian-Dutch multinational corporation formed in 2001 through the merger of Italy's Perfetti SpA and the Netherlands' Van Melle NV. As of 2026, the company remains one of the world's leading confectionery groups, headquartered in Lainate, Italy, and Breda, Netherlands. In Italy, the brand is managed and distributed by Perfetti Van Melle Italia S.r.l., ensuring its longstanding presence as a market leader in the sugar-free gum segment.