Rexona personal care

Rexona is one of the world's most recognizable hygiene brands, specializing in high-performance antiperspirants and deodorants. The brand's history is rooted in pharmaceutical innovation, having been developed in Australia over a century ago. Today, it serves millions of consumers globally under various trade names, including Sure in the United Kingdom and Degree in North America, all unified by the core 'MotionSense' technology that releases fragrance in response to physical movement.

Manufacturing for Rexona is highly decentralized to serve regional markets efficiently. Production facilities are located across several continents, including major hubs in Argentina, Brazil, Thailand, the United Kingdom, and Australia. This global supply chain ensures that the product remains a market leader in the personal care sector by localized distribution while maintaining strict global quality standards.

As of 2024 and looking toward the future, Rexona remains a flagship brand under the ownership of Unilever. The conglomerate manages the brand's research and development from its global headquarters, focusing on sustainability through refillable packaging initiatives and long-lasting protection formulas. The brand's identity is synonymous with physical activity and reliability, deeply embedded in Unilever's extensive personal care portfolio.