Nivea skin and body care

Nivea is one of the world's most recognized skin and body care brands, founded in Germany in 1911 by Oskar Troplowitz. The brand's cornerstone was the development of Eucerit, the first stable water-in-oil emulsifier which allowed for the creation of the iconic Nivea Creme. This innovation transformed the cosmetics industry by making stable, mass-produced skin creams possible for the first time.

Today, Nivea is manufactured in multiple countries across the globe to serve international markets, with major production hubs in Germany, Poland, Spain, Mexico, and Thailand. Despite its global manufacturing footprint, the brand maintains its headquarters and core research facilities in Hamburg, Germany, where it continues to develop a wide array of products ranging from deodorants and sunscreens to anti-aging serums.

Nivea is the flagship brand of Beiersdorf AG, a leading international skin care company. Beiersdorf is a publicly traded company on the German stock exchange, but it is ultimately controlled by maxingvest ag, the holding company of the Herz family. This stable ownership structure has allowed Nivea to maintain its brand identity and market-leading position for over a century, consistently ranking as a top choice for consumers seeking reliable and affordable dermatological solutions.