Tesco Free From 4 Tiger Rolls

Tesco Free From Tiger Rolls are a gluten-free bakery product specifically developed for the UK market to cater to consumers with dietary restrictions such as coeliac disease or gluten intolerance. These rolls are characterized by their distinctive crackled 'tiger' crust, achieved through a rice flour paste topping that splits during baking.

As a private-label product of the British retailer Tesco, the brand's history is deeply rooted in the United Kingdom. Tesco was founded in 1919 by Jack Cohen, who began by selling surplus groceries from a market stall in London. The 'Free From' range is a modern extension of Tesco's product line, designed to provide accessible alternatives for those avoiding allergens like wheat and milk.

While the product is distributed by Tesco Stores Ltd based in Welwyn Garden City, it is produced within the United Kingdom to maintain freshness and meet the standards of the British bakery market. Ownership of the brand remains entirely with Tesco PLC, one of the world's largest retailers, which continues to be headquartered in England.