ValBontà Besciamella

ValBontà is a private label brand specialized in dairy products, exclusively sold at Penny Market (Penny.) stores. The brand emphasizes the use of 100% Italian milk in its production processes, positioning itself as a high-quality yet affordable option for consumers looking for authentic Italian flavors. The ValBontà Besciamella (Béchamel sauce) is produced in Italy using milk sourced from Italian farms.

Historically, ValBontà was developed by Penny Market Italy to showcase regional Italian excellence. As a private label, the brand is owned by the REWE Group, a major German retail and tourism cooperative that operates the Penny discount chain across Europe. The product's manufacturing is typically outsourced to specialized Italian dairy producers who meet the brand's strict quality standards for '100% latte italiano'.