Roi de Trèfle Camembert

Roi de Trèfle is a specialized private label brand used primarily by the German discount retailer ALDI for its range of French cheese specialties. The brand was created by ALDI to offer authentic-style French dairy products like Camembert and Brie to its European customers at a competitive price point.

This specific Camembert is manufactured in France by the Société Fromagère de Domfront, located in the Orne region of Normandy. This production facility is a subsidiary of the Lactalis Group, which is the world's largest dairy products corporation. While the product is produced by a third-party manufacturer, the brand itself remains an exclusive trademark of the ALDI group. Ownership of the ALDI brand is split between two independent entities, ALDI Nord and ALDI Süd, headquartered in Essen and Mülheim an der Ruhr, Germany, respectively.