Today Zero Milk Chocolate with Orange

Today is a specialized chocolate brand manufactured by the Philadelphia Chocolate Manufacturing Company (PCMC). Established in 1992, the company is headquartered in Amman, Jordan, specifically within the King Abdallah II Industrial Estate. The brand focuses on premium and health-conscious confectionery options, including their 'Zero' line which features products with no added sugar.

While there is a Turkish company called Elvan Group that produces a popular line of snacks also branded as 'Today' (primarily cakes and croissants), the specific chocolate bar in the image, characterized by its health-focused 'Zero' labeling and traditional bar format, is the product of Jordan's PCMC. The company has grown from a local Jordanian producer into an international exporter, distributing its chocolate ranges across the Middle East, the United States, and several European markets. The brand positions itself as a provider of high-quality chocolate that utilizes natural raw materials and follows strict international food safety standards.