CREATE Thera Retro espresso machine

The product shown is the Thera Retro espresso machine by the brand CREATE. Founded in 2019 and headquartered in Madrid, Spain, CREATE is a vertically integrated, digitally native brand (DNVB) that specializes in home appliances with a strong emphasis on retro aesthetics and modern design. The brand was originally launched under the name IKOHS before rebranding to CREATE to better reflect its creative and design-forward philosophy.

While the brand's design and engineering are led from its offices in Spain, the manufacturing of its appliances, including the Thera Retro, primarily takes place in China to maintain competitive pricing. The brand is owned by the Spanish company Woods & Go Design S.L., which oversees the entire lifecycle from product development to digital-first distribution across Europe and beyond. The company is recognized for its IoT ecosystem, allowing many of its devices to be controlled via a unified mobile application.