Maybelline Super Stay Ink Crayon

Maybelline New York is a leading global cosmetics brand with a rich history originating in the United States. The brand was founded in Chicago in 1915 by Thomas Lyle Williams, who was inspired by his sister Mabel's DIY eyelash darkening technique. Today, while it retains its 'New York' identity, Maybelline is a major subsidiary of the French beauty conglomerate L'Oréal, which acquired the brand in 1996.

Manufacturing for Maybelline products like the Super Stay Ink Crayon occurs in various locations worldwide to supply different markets. While significant production remains in the United States (historically in Little Rock, Arkansas), many products are also manufactured in China, France, and other global facilities owned by L'Oréal. The brand is positioned as a high-quality yet accessible mass-market makeup line available in over 120 countries.