Morrisons Gingerbread Person

Morrisons Gingerbread Person is a popular confectionery product from the major British supermarket chain Wm Morrison Supermarkets Limited. Originally known as the 'Gingerbread Man,' the product gained significant media attention when Morrisons rebranded it to 'Gingerbread Person' to promote inclusivity. This transition first appeared on shelf labels and in online listings around 2022, though the physical packaging often retains the traditional name in some formats.

The product is primarily manufactured within the United Kingdom, often produced through Morrisons' extensive vertical integration model. Unlike many other retailers, Morrisons operates its own bakeries and manufacturing sites, allowing it to produce a large portion of its fresh goods, including bakery items like gingerbread biscuits, at its facilities in locations like Bradford or directly within store bakeries.

Morrisons has a rich history dating back to 1899, when William Morrison founded the company as a market stall in Bradford. After decades as a publicly listed company, Morrisons was acquired in 2021 by the American private equity firm Clayton, Dubilier & Rice (CD&R). As of 2026, the brand remains under the ultimate ownership of CD&R, continuing its legacy as a cornerstone of British grocery retail while operating under private management.