SPAR Muesli Crujiente con chocolate negro

Spar Muesli Crujiente is a private label cereal product sold by the international retail chain Spar. The brand SPAR was founded in the Netherlands in 1932 by Adriaan van Well under the name DESPAR as a voluntary cooperative of wholesalers and retailers. The name is an acronym for 'Door Eendrachtig Samenwerken Profiteren Allen Regelmatig', which translates to 'Through United Co-operation All Profit Regularly'.

Today, SPAR International is headquartered in Amsterdam and operates as a global franchise system. In Spain, the brand is managed through regional distributors and local partners, with many products such as this muesli being manufactured within the country to serve the local market. The brand's identity is centered around its iconic green fir tree logo, symbolizing growth and longevity.