Jeden Tag Kaffeeweißer

Jeden Tag is a prominent discount private label brand primarily available in the German market. It was established through the Zentrale Handelsgesellschaft (ZHG), a service company that provides strategic procurement and brand management for various independent retailers and supermarket chains in Germany and neighboring countries.

The Kaffeeweißer (coffee creamer) is a vegetable-fat-based dairy alternative used to whiten and soften the taste of coffee. As a private label product, it is manufactured by third-party suppliers, typically within Germany, to meet the strict quality standards of the ZHG network. This business model allows consumers to access everyday pantry staples at a more competitive price point compared to major international name brands. The brand remains under the ultimate ownership of ZHG mbH, emphasizing a focus on the DACH region (Germany, Austria, Switzerland).