Prince Original cigarettes

Prince is a historical Scandinavian cigarette brand that originated in Denmark in 1957. Originally launched by the Chr. Augustine’s Fabrikker, it became a market leader in Denmark and surrounding Nordic countries. The brand is known for its distinctive blend and was a pioneer in presenting a filter cigarette in the Danish market.

Over the decades, the ownership of the brand transitioned as the local industry consolidated. Today, Prince is owned by British American Tobacco (BAT), one of the world's largest tobacco companies. While it remains a cultural icon in Denmark, manufacturing has been largely shifted to larger, centralized European facilities to optimize production, though it remains a flagship product for the Nordic market.