Huober Pretzels

Huober Brezel is a renowned German brand specialized in the production of high-quality pretzels and savory snacks. Founded in 1950 by Emil Huober in Erdmannhausen, the brand is widely recognized for introducing the first long-life crispy pretzel (Dauerbrezel) to the market.

The production facilities remain located in Erdmannhausen, Baden-Württemberg, Germany, where the company emphasizes organic farming practices and traditional baking methods. Huober is a pioneer in the organic food sector, having committed to chemical-free and sustainable ingredient sourcing long before it became a mainstream trend. Ownership has remained within the founding family legacy, operating under a structure that prioritizes ecological integrity and regional craftsmanship.