My Vay plant-based drink

My Vay is a private label brand owned and distributed by ALDI SÜD. It focuses on plant-based alternatives, including vegan beverages, dairy substitutes, and snacks. The brand was launched as a unified brand to replace various previous plant-based private labels to create a more consistent identity for vegan products within ALDI stores.

Production typically takes place through third-party contract manufacturers within the European Union, specifically in Germany, to satisfy the local market demand. As an ALDI-exclusive brand, its ownership remains tied to the ALDI SÜD group, a major global discount supermarket chain headquartered in Mülheim an der Ruhr, Germany.