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Alverde Natural Cosmetics is a private-label brand owned and distributed by the German drugstore chain dm-drogerie markt. Founded in 1989, it was the first German retail brand for natural cosmetics and remains one of the most popular in the country. The products are manufactured primarily in Germany to maintain high quality standards and adherence to strict natural certification processes. Alverde is known for being affordable while meeting the NATRUE standards for natural ingredients, being free from synthetic fragrances and dyes. The brand is managed entirely by dm-drogerie markt, which oversees the product development and distribution across its vast network of stores in Europe.
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