Red Band Original rolls

Red Band is an iconic confectionery brand that originated in the Netherlands in 1928, founded in Roosendaal. It has long been a staple of the Dutch candy market, famous for slogans such as 'Als je voor pret bent' and its wide variety of gummies, licorice, and fruit rolls. The brand specifically caters to children and families with fun shapes and vibrant colors.

Today, Red Band is part of the global confectionery industry under the ownership of Cloetta. While the brand remains deeply rooted in Dutch heritage, its production and distribution are managed through Cloetta's extensive European network, with the principal manufacturing for many Red Band products still occurring within the Netherlands. This ensures that the traditional recipes and quality standards established nearly a century ago are maintained for a modern audience.