Colgate Luminous White Toothpaste

Colgate is one of the world's most recognized oral care brands, with a history dating back to 1806 when William Colgate established a starch, soap, and candle business in New York City. The brand introduced its first toothpaste in a jar in 1873 and later in a collapsible tube in 1896.

Today, Colgate is the flagship brand of the Colgate-Palmolive Company, an American multinational consumer products company. While the brand originated in the United States, its manufacturing network is truly global to support its presence in over 200 countries. For the Luminous White line (marketed as Max White in some regions), production for the Americas is heavily concentrated in Mexico, although facilities in Brazil and the US also contribute to global supply.