Made O'Meter
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Diesel is a renowned lifestyle brand originally founded in Italy in 1978. While the brand is famous for its denim heritage, it has successfully expanded into various lifestyle categories, including premium underwear and loungewear.
Today, Diesel is the flagship brand of the OTB Group, an international fashion conglomerate headquartered in Breganze, Italy. The manufacturing of Diesel underwear takes place in multiple locations globally, including Tunisia, China, and India, to maintain a balance of quality and global distribution efficiency. The brand continues to be led by the vision of its founder, Renzo Rosso, under the umbrella of his family-owned holding company.
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