Made O'Meter
Discover where a brand or product originates
Sol de Janeiro is a vibrant beauty brand founded in 2015 by Heela Yang, Marc Capra, and Camila Pierotti. While the brand is deeply inspired by Brazilian beach culture and beauty rituals, it was actually founded and is headquartered in the United States. The brand gained global fame for its iconic Bum Bum Cream and its signature Cheirosa fragrances.
Technically, the products are manufactured in the USA, although they use ingredients and scent profiles reminiscent of Brazil. In 2021, the French beauty group L'Occitane acquired a majority stake in the brand, making it the ultimate owner. L'Occitane is a multinational retailer based in Switzerland and France, known for high-end skincare and beauty products.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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