Museli

Museli (or Muesli) is a cold breakfast dish based on rolled oats and various ingredients like grains, nuts, seeds, and fresh or dried fruits. It was originally developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital, where a diet rich in fresh fruit and vegetables was an essential part of therapy.

While the concept of muesli originated in Switzerland, it has since become a global breakfast staple produced by a wide variety of food manufacturers including Nestlé, Kellogg's, and Dr. Oetker, as well as numerous organic and local brands worldwide. Because many different companies produce versions of muesli, it is manufactured in almost every major economy to serve local regional markets.

Ownership of muesli brands varies significantly; some are held by multi-billion dollar multinational corporations, while others remain independent health food enterprises. The production usually involves sourcing grains locally and importing specific nuts and dried fruits based on global supply chains before processing and packaging in regional facilities.