Made O'Meter
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OXX Cosmetics is a budget-friendly private label brand primarily associated with Kmart Australia. It specializes in accessible beauty and personal care products designed for the mass market. The brand was developed to provide affordable alternatives for cosmetics and nail care accessories.
While the brand is Australian in origin and management, its manufacturing is largely outsourced to facilities in Thailand and China to maintain its competitive pricing. The ultimate ownership of the brand lies with Wesfarmers Limited, one of Australia's largest conglomerate companies, which operates major retail chains including Kmart and Target Australia.
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