Haglöfs outdoor apparel and equipment

Haglöfs is a premier Swedish outdoor equipment brand founded in 1914 by Wiktor Haglöf. Originally starting as a small backpack workshop in Torsång, it has grown into one of the world's most recognized names for technical outdoor gear, including jackets, sleeping bags, and footwear. The brand is celebrated for its commitment to sustainability and durability in harsh Scandinavian environments.

While the brand's heritage is deeply rooted in Sweden, the manufacturing of its products follows a global model to balance technical precision with scale. Production takes place across several countries in Europe and Asia, adhering to strict environmental and labor standards. In recent years, the brand transitioned from a long period under ASICS ownership to a new private equity management, ensuring its growth continues as a leader in the premium outdoor segment.