Douwe Egberts Pure Gold Instant Coffee

Douwe Egberts is an iconic Dutch coffee brand with a history dating back to 1753, when it was founded by Egbert Douwes in Joure, Netherlands. The 'Pure Gold' variant is a popular freeze-dried instant coffee known for its medium roast flavor profile and balanced intensity. The brand is famous for its long-standing heritage in European coffee culture.

Today, the brand is owned by JDE Peet's (Jacobs Douwe Egberts), which was formed by the merger of the coffee division of Mondelez International and D.E Master Blenders 1753. JDE Peet's is one of the world's leading pure-play coffee and tea companies, headquartered in Amsterdam. While production centers are found globally to serve various markets, the brand maintains its deep Dutch roots through its primary operations and brand identity.