Coop Fior Fiore Zucca Tonda Verde

The product is a fresh green pumpkin, specifically a 'Zucca Tonda Verde', marketed under the premium private label 'Fior Fiore' by the Italian cooperative group Coop. The brand 'Fior Fiore' is designed to represent the best of Italian culinary traditions, focusing on high-quality ingredients and regional specialties.

This specific pumpkin is part of Coop's effort to promote local agriculture, and the labeling confirms its 100% Italian origin. As a cooperative-owned brand, the products are managed by Coop Italia, which oversees sourcing and quality control across its network of regional cooperatives. The brand has become a staple in Italian retail, synonymous with premium quality at competitive cooperative prices.