RazoRock Plissoft Shaving Brush

RazoRock is a prominent brand in the wet shaving community, established in 2009 by Joseph Abatangelo and Michael Iuorio. The brand was born out of a passion for traditional Italian shaving products and has since grown into a globally recognized name for high-quality razors, soaps, and brushes. The RazoRock Plissoft series specifically revolutionized the market by offering high-performance synthetic bristles that mimic the softness and water retention of premium badger hair without the animal cruelty or high cost.

While the brand's creative direction, product design, and administrative operations are based in Canada, the manufacturing of their synthetic brushes, including the Plissoft line, typically takes place in China to maintain an affordable price point for consumers. The brand remains privately owned by its founders under their parent company, ItalianBarber.com, which serves as the primary distributor for their extensive product catalog. RazoRock continues to be a favorite among enthusiasts for its blend of traditional shaving heritage and modern innovation.