Sanitarium Weet-Bix Cholesterol Lowering

Weet-Bix is a cultural icon in the breakfast cereal landscape of Oceania. Originally developed by Bennison Osborne in Sydney, Australia, in the mid-1920s, the brand was later sold to the Sanitarium Health Food Company in 1928, which continues to own and produce it today.

The product is manufactured primarily in Australia and New Zealand, utilizing local whole grains. This specific 'Cholesterol Lowering' variant incorporates plant sterols to provide additional nutritional benefits beyond the original biscuit formula.

Sanitarium is unique in the corporate world as it is owned by the Seventh-day Adventist Church. Because it is a registered charitable organization, it operates with a specific mission of promoting health and wellbeing, with its profits supporting the church's various charitable and community initiatives.