Made O'Meter
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iCare is an Australian brand focused on providing sustainable and environmentally friendly paper products. The brand is particularly well-known for its recycled facial tissues and toilet paper, often featuring a koala mascot to emphasize its commitment to Australian wildlife and environmental conservation.
The products are primarily manufactured within Australia, utilizing recycled fibers to reduce the environmental footprint compared to virgin paper products. This localization helps support local industry while minimizing the carbon emissions associated with long-distance shipping.
iCare is owned by Encore Tissue, an Australian-owned and operated family business based in Victoria. As one of the few remaining Australian-owned paper manufacturers, Encore Tissue oversees the entire production process from the collection of recycled materials to the final packaging of the tissues, ensuring high standards of local quality control.
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