Estathé iced tea

Estathé is a historic Italian brand of iced tea, first launched in 1972. It is widely recognized for its iconic brick packaging and its original recipe based on real tea infusion. Since its debut, it has remained one of the most popular summer beverages in Italy.

The brand was created by Ferrero, the Italian confectionery giant. While most production is concentrated in Italy at plants like the one in Alba, the brand is part of Ferrero's international distribution network. To this day, the Ferrero family maintains complete ownership of the brand through their corporate headquarters in Luxembourg, although the heart of the operation and brand identity remain deeply Italian.